Shopwise Hypermarket Brand Redevelopment
Project Brief
Redefining the character of the Shopwise comes after years of pioneering the hypermarket experience, not only to reflect the changes it underwent over the past decades but also its dedication to elevate its brand into the apex of international shopping standards.
Robinsons Retail Holdings, Inc., its new owner, reintroduces Shopwise with an architecture that embraces the industrial aesthetic with natural elements, harmoniously blending wood, bricks, and greens with steel as it evokes a comforting ambience in its modern edifice. From the painted tessellating patterns on the facade and the patinated galvanized iron sheets, to the brise-soleil bricks and even the decorative mosaic tiles within, the iconic Shopwise blue permeates both the exterior and interior, exuding a refreshing and reassuring aura.
This reinvigorated look serves as an invitation to the vibrant neighborhoods it is rooted in, bridging the humble origins of the hypermarket with its contemporary identity.
Check out the new Shopwise Hypermarkets designed by Jonathan O. Gan + Associates:
Shopwise Makati
Shopwise Antipolo
Shopwise Sucat
