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Juan Luna

Project Brief

Standing defiantly at the corner of Binondo lies the Juan Luna Building is a historic building located in Binondo, Manila, Philippines. It was also known as the Pacific Commercial Company Building, First National City Bank Building, and the Ayala Building.

JOG Associates' heritage conservation architecture of the Juan Luna Building in Manila exemplifies a harmonious blend of historical preservation and contemporary functionality. Originally built in the early 20th century, the building's rich architectural heritage has been meticulously restored and repurposed through adaptive reuse into a vibrant hotel structure. Retaining its iconic facade and intricate details, such as ornate carvings and elaborate moldings, the Juan Luna Building stands as a testament to Manila's storied past.

Project Type

Heritage Development


Project Management





Juan Luna Building - JOG+Associates

JOG Associates' sensitive approach to conservation ensures that the building retains its cultural significance while seamlessly integrating modern amenities and comforts. The building’s ground floor now functions as a vibrant hotel lobby, with themed cafes celebrating the district’s storied past, while a grand staircase functions as a striking centerpiece. The upper floors have been converted into hotel rooms, offering guests a unique opportunity to immerse themselves in both the city's history and its dynamic present.

Additional elements were added into the building’s facade with careful consideration to preserve the historic structure’s identity, such as various beaux arts facade elements, retractable fabric canopies, and a subtle, yet modern roof deck structure for various hotel functions.

Juan Luna Building - JOG+Associates

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