SM Sto. Tomas Environmental Graphic Design
Project Brief
In the bustling environment of modern commercial spaces like SM Sto. Tomas, effective navigation and seamless wayfinding are crucial for enhancing visitor experiences. Environmental Graphic Design (EGD) plays a pivotal role in guiding individuals through complex environments while reinforcing brand identity and creating memorable visual experiences.
The Environmental Graphic Design project for SM Sto. Tomas represents a holistic approach to enhancing wayfinding and signage within the complex. By integrating user-centric design principles, brand identity elements, interactive features, and sustainable practices, the project aims to create a seamless and memorable visitor experience while reinforcing SM Sto. Tomas’ position as a premier destination for shopping, dining, and leisure activities.
A collaborative effort to enhance wayfinding functionality, elevate brand visibility, and create memorable experiences for visitors. By integrating thoughtful design principles, innovative solutions, and sustainable practices, the project aims to transform the navigation experience within the complex while reflecting SM’s commitment to excellence and customer satisfaction.
